THE OWNER of Llandudno Pier has won a prestigious Service to Tourism award.

Adam Williams, who owns Tir Prince Leisure Group, won the Go North Wales Tourism Service to Tourism Award.

The annual event, organised by North Wales Tourism, celebrates the 'dedication, skill, and achievements' of the region’s tourism and hospitality industry.

Mr Williams, who also owns Tir Prince Amusement Park in Towyn, bought Llandudno's historic pier in 2015.

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He said: "This is my home - I was born and brought up down the road in St Asaph.

"I love it here and I will always go out of my way to promote the name of this beautiful region of North Wales far and wide."

Jim Jones, the chief executive of North Wales Tourism, added: "Adam is a real-life hero of the tourism and hospitality industry in North Wales whose drive and ingenuity are helping to turbocharge the visitor economy as well as preserving a precious part of our tourism heritage."