A mouth-watering tour of the Llandudno Chocolate Experience

Tucked away just off Mostyn Street, the Llandudno Chocolate Experience appears to be a very ordinary building from the outside, with just a small board pointing you in the right direction.

Owned by chocolate enthusiast Tim Winstanley, whose parents run the nearby Maisie’s Chocolate Shop, the experience is run in conjunction with the shop.

When you enter the building, helpful staff present you with a small cup with five differently-flavoured chocolates in.

The cup of chocolates you are given. (Image: Newsquest) After paying my entry fee (£5.75 for adults, £4 for children – there are also family and student offers), I was instructed to sample a specific chocolate for each different stage of the tour.

Once I had headed upstairs, the tour commenced – you are met by memorabilia of some of the UK’s most cherished, yet largely forgotten, chocolates.

Old adverts for these chocolates flank both sides, as well as old boxes, wrappers and signs.

I must admit, that only being in my twenties, I hadn’t heard of some of the names, but they would no doubt be familiar to older generations.

Llandudno Chocolate Experience. (Image: Newsquest) Fry’s Peppermint Cream, Marathon Bar, Willwood Irish Coffee Bar, Butterscotch Brittle, Bar Six, Rowntree’s Chocolate Milk, Sixpenny Cakes, and many more.

International chocolate bars, such as Chocolate Pupier, merchandised chocolates from shows like Doctor Who, and ones that remain popular today, are all showcased.

It’s a good job you are given a cup of chocolates beforehand, because all of this makes one pretty ravenous – and I don’t even have a sweet tooth.

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Before you enter each stage, signs inform you to try a particular chocolate from your collection, with this aiming to enhance your experience and help place you in that particular era.

The tour takes you on a journey spanning some 5,000 years, charting cocoa beans’ (and later chocolate's) different uses – medicinal and otherwise – by various peoples from the Aztecs right through to soldiers in WWI trenches.

Llandudno Chocolate Experience. (Image: Newsquest) I passed through nine distinct areas which replicate a certain time, a fascinating history lesson centred around addictive goodness.

Sounds, video, music and interactive boards help immerse you further, and provide a comprehensive tapestry of how chocolate has remained a constant in every human culture.

Things we are largely unaware of, such as how cocoa beans went from being a mostly liquid delight to their pioneering use in bar form, are explained.

For such a small space, the Llandudno Chocolate Experience packs a large punch – and leaves a great taste in your mouth (yep, chocolate) which you want more of.