A MAN was injured after falling into a "deep hole" which was dug on a beach in Llandudno.

The coastguard was called to the incident yesterday (July 21), with the casualty later taken to hospital with a back injury.

A Llandudno Coastguard spokesperson said: "We were called out on Sunday evening to assist a casualty on the beach near the old lifeboat slipway.

"We found a young man who had injured himself in a large and deep hole which had been dug in the sand.

"We were called out on Sunday evening to assist a casualty on the beach near the old lifeboat slipway.

"We found a young man who had injured himself in a large and deep hole which had been dug in the sand.

"We performed a thorough assessment of the casualty and quickly established that he had injured his back.

"We stabilised his condition and were able to get him onto our rigid stretcher in order to stabilise his back and get him off the beach.

"Our friends at the Merrion Hotel very kindly made an area available to us where we could make the casualty comfortable until an ambulance arrived to convey the casualty to hospital.

"When digging in the sand on beaches, please bear in mind that sand can be very unstable. If you do dig any holes please don't leave them unattended and fill them in before you leave.

"If you are aware of anyone in danger or distress anywhere around the coast, please call 999 and ask for the Coastguard."