The Welsh Mountain Zoo has appointed the former boss of Drayton Manor's Zoo Chris Mitchell as its new Chief Executive.

It is the first time in more than 60 years that the CEO in charge at the National Zoo of Wales in Colwyn Bay has not been a member of its founding Jackson family.

Chris was formerly Head of Zoo Operations at Drayton Manor theme park, focused on the growth and development of the Zoo team, as well conservation work at the zoo.

He has also operated on the front line of ape conservation and welfare in Cameroon.

"I am incredibly excited about my appointment and accept the responsibility with a determination to build on the huge legacy left by the Jackson family," said Chris.

"The Zoo has a wonderful history and strong heritage and my aim is to build on these solid foundations and see it prosper and thrive for many generations to come."

The Welsh Mountain Zoo was opened in May 1963 by wildlife enthusiast Robert Jackson.

Since then the Jackson family have been responsible for the day-to-day running of the Zoo. In 2008 it was recognised as the National Zoo of Wales and became the home of the National Zoological Society of Wales.

In 2022 Robert's son Nick Jackson, one of three brothers who carried their father's legacy on, retired and Chris will now assume overall responsibility for managing the change, growth and performance of the Welsh Mountain Zoo under a strategic development plan, working alongside the board and leadership team.

"All zoos are evolving, both as visitor attractions and as conservation organisations," said Chris. "The Welsh Mountain Zoo will be no exception. Many zoos are moving towards keeping animals of greater conservation relevance, housing them in large enclosures themed to resemble a particular ecosystem. This is the path that we will begin a journey towards so watch this space!"

The Welsh Mountain Zoo currently houses over 80 species and employs 41 staff. It is open every day of the year apart from Christmas Day.

"The zoo is a magical place to visit," added Chris. "It is staffed by people who not only care about the animals in the zoo but are also concerned about the current global biodiversity crisis. Modern zoos are part of a powerful conservation network, working tirelessly to reduce the threat of extinction of a growing list of animals and plants.  

“Our goals are centred around ensuring that the charity is able to generate enough income to cover our expenditure but also to increase our crucial conservation and education work.  

"We need to be the trusted voice on conservation, not only in our local area but further afield. I want the zoo to mean something to our local community, they are rightly proud of us and we want to be welcoming to all."