A NEW Asda Express has opened in Old Colwyn.

Asda has converted the Co-op petrol forecourt in Colwyn Bay into the supermarket branch.

Asda announced earlier this year that it had launched its programme to convert 116 convenience stores and attached petrol station forecourts acquired from the Co-op Group to its Asda Express convenience brand.

Last week, a further 14 stores opened as part of the programme, bringing the total number of converted stores to 25. The remaining stores are due to open by the end of March 2024.

The Old Colwyn store opened on November 1.

Andy Perry MD of Convenience at Asda said “This conversion programme is an incredibly exciting moment for our business and accelerates our presence in the fast-growing convenience market.

"We look forward to bringing Asda’s great value in fuel and groceries to many more communities across the UK and to welcoming over 2,000 former Co-op colleagues to the Asda family in the coming months.”

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Asda acquired 132 sites from the Co-op last year in a £438m deal as part of its long-term strategy to become the UK’s second largest supermarket, by moving into the fast-growing convenience £40bn convenience market. 

The acquisition received regulatory approval from the Competition and Markets Authority in June after Asda agreed to divest 13 sites to satisfy competition requirements.

The converted Asda Express sites will stock up to 3,000 branded and own-label products to suit a broad range of customer needs including ‘top up’ shops for essential items such as milk and bread, grabbing lunch on the go or cooking dinner from scratch.