A NEW “GO Outdoors” express-style store has opened in Llandudno today (November 28).

The store, based at 34 Mostyn Street, will enable shoppers to pick up specialist outdoor clothing and equipment in the new high street location.

Although the store is more compact than traditional GO Outdoors superstores, a full range of stock is available to order for collection via the in-store ordering, including tents and camping equipment, fishing, equestrian and climbing equipment.

Another express-style store will launch in Betws-y-Coed, on Tan Lane, Holyhead Road, on November 30.

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They are among the first of many GO Outdoors Express stores set to launch across the country.

The 3,132 sq ft Llandudno store will stock a variety of unbeatable brands, such as Rab, OEX and Berghaus, as well as trusted brands like Peter Storm, HiGear and Brasher.

Store colleagues will also be on hand to offer expert advice and provide services like boot and rucksack fitting for customers.

John Hinde, retail director for GO Outdoors, said: “We are extremely excited and proud to be able to expand GO Outdoors onto the high street in Llandudno, and to serve customers within the convenience of their new local store.

“We have had a brilliant couple of years at GO, as more and more people are reaping the benefits of the outdoors for their physical and mental wellbeing, and this expansion is the outcome of that success.

“Store manager Daniel Harris is looking forward to offering customers an unbeatable range of outdoor clothing, footwear and equipment, whilst supporting the local community and high street.”

GO Outdoors Express has secured 16 jobs in Conwy and replaces the Blacks and Millets stores.

The company plans to continue the expansion of GO Outdoors Express across the country early next year.

Elsewhere, GO Outdoors has invested in eight new and refreshed superstores so far this year, with a further two planned before 2023.