A FAMILY has paid a heartfelt tribute to a "much-loved" and "cherished" son and brother who died following a crash in Llandudno. 

Finnley Michael Jones, aged 20, of Penrhyn Bay, died on October 31 after a serious car accident on the A470 Conway Road.

In a statement, Finnley's family said: “It is with great sadness that we announce the tragic loss of our beloved son and brother in an accident. He was always the most loving, generous and happy young person, who was enjoying life to the full and he will be most terribly missed by his family and all the many friends who knew and loved him.

“We, his family, are devastated, as we begin to comprehend the loss of Finnley. His positive outlook, his humour and his sweetness will always stay with us and we are missing already the presence of such a wonderful young man.

"Finnley was a content, optimistic, cheerful and loving young man, and our lives are the better for having known him."

A spokesperson from North Wales Police said: "The family would like to express their sincere thanks to the emergency services and the members of the public who assisted Finnley at the scene of this tragic accident and to North Wales Police for their compassion and professionalism dealing with such tragic circumstances, which have deeply touched all who have been involved."

Officers continue to appeal for witnesses to the incident which happened at about 8.30pm on Monday, October 24, and involved a Black Vauxhall Corsa and a White coloured Vauxhall Corsa.

Finnley was taken to the Royal Stoke Hospital following the accident. He died in the early hours of October 31.

A 19-year-old man was arrested and later released on bail in connection with the crash.

Janet Finch-Saunders, Member of the Welsh Parliament for Aberconwy, is reiterating her calls for extra measures to be taken to improve highway safety.

Mrs Finch-Saunders said: "My thoughts and prayers are with Finnley’s family and friends at this horrendous time. I am devastated that another life has been taken along this highway.

“Cooperating with local residents, I have previously worked with North Wales Police and Conwy County Borough Council regarding the numerous accidents on Conway Road, and the fear it causes local residents and pedestrians.

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“Whilst some changes were secured, I am pleased that North Wales Police have now responded promptly to my request for urgent measures to be taken, and that they will have a presence with handheld speed guns in the area.

“I will continue to liaise with residents and authorities so to try and secure additional measures to improve the safety of the highway for all."

Anybody with information or dashcam that could assist with the investigation is urged to contact officers at the North Wales Police Roads Policing Unit via live web chat or by calling 101. Quote incident number: B161618.