AN adrenaline-fuelled adventure centre has invested £5million into upgrading its facilities to tap into the lucrative business tourism market.

Adventure Parc Snowdonia says it now has “the complete package” to attract more conferences, team building courses, away days and other corporate events to the complex in Dolgarrog, Conwy.

The centre recently opened the on-site, 106-bedroom Hilton Garden Hotel, offering first class accommodation.

The hotel includes four conference rooms catering for events with up to 175 people, or smaller meetings for around a dozen people.

All of them have been kitted out with hybrid meeting technology systems and been named after famous Snowdonia peaks – Yr Wyddfa, Crib Goch, Tryfan and Moel Siabod.

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The centre has also invested in creating a special kitchen for catering demonstrations and a luxury spa with yoga and meditation rooms.

The aim is to develop the centre as an all-year-round destination to generate business in the months outside the traditional tourism season, create more jobs for local people, and boost the regional economy.

Dylan Evans, groups and events sales manager, said: “We’ve got all the facilities and the technology you need as a conference or meeting venue and an incredible variety of high adrenaline activities which are perfect for team building and leadership exercises.

“In addition to having the world’s first inland surfing lagoon, other outdoor activities include obstacle course racing, brand new large inflatable equipment, stand up paddle boards and raft building for the more competitive.

“We also have a host of undercover options like including indoor caving, climbing, high ropes, ninja courses and extreme slides.

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“We’ve got the whole package with everything right on the doorstep and in an absolutely stunning location.

“It means we can be operational 52 weeks of the year and create more jobs for local people and help boost the economy in the Conwy Valley.

“One of the advantages we have is our proximity to the large conurbations of the North West and the Midlands.

"The business tourism market in the UK is worth £25 billion a year and we want to grab a bigger slice of the action.”

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Among the big names who’ve already been attracted to Adventure Parc Snowdonia are Red Bull, Liverpool FC, the Huddersfield Giants rugby league team and the Scarlets rugby union team.

Jim Jones, the chief executive of North Wales Tourism, said: “Adventure Parc Snowdonia is one of the jewels in our tourism crown and has played a key role in establishing North Wales as the Adventure Capital of Europe.

“Now it is adding another string to its bow as a first class location for a range of corporate events and team building exercises.

“I recall in the early days the owner, Martin Ainscough, and his son, Andy, the managing director of Adventure Parc Snowdonia, saying that they wanted to create a destination that caters for all ages, and they have certainly done that.”