Aberconwy MS visits social enterprise Prom Ally

Based on Madoc Street in Llandudno, the enterprise was established in 2015 and offers the free loan of prom dresses and suits to school children, sixth form students and college students who otherwise cannot afford one.

All outfits are used and either purchased from charity shops or donated directly.

Prom Ally is linked with schools, social services, food banks and charities around the UK and runs mostly on a referral basis.

Having provided prom dresses and suits to more than 100 individuals in 2019, Mrs Finch-Saunders said after her visit: “No young person should miss out on such a momentous occasion and celebration in their life.

“This is why Prom Ally’s continued work is so important.

“It is sadly expected that many more people will rely on this organisation in years to come.”

Prom Ally was set up as a small charity back in 2015 by Ally Elouise, a law graduate who used her 21st birthday money to kickstart the initiative.

In April 2020. during the Covid-19 lockdown, Prom Ally officially became a CIC (Community Interest Company) in order to sell/hire formal wear to earn money to keep running the free prom service.

The Aberconwy MS added: “The store on Madoc Street, which I was pleased to visit recently, sells ball gowns and suits, not only giving these stunning clothes a new lease of life but the profits from their sale are diverted to continue Prom Ally’s charitable work.

“I am proud to support this incredible local social enterprise and would encourage residents to come out and support this inspirational organisation which continues to make a difference to so many lives across our community.

“The purchase or donation of a single item will support this organisation’s ongoing good work and have a meaningful positive impact on the life of a young person in North Wales.”

Referrals for teens and families struggling financially are now open for 2022’s prom season.

Referral forms can be found at: www.promally.co.uk.