EXCITEMENT is building around Llandudno Pier as its 69-foot Ferris wheel officially opens on Friday.
The £1million structure, which has been custom-made, was assembled over the last two days with the light switch-on on Thursday night.
Pier owner Adam Williams said he hopes it will become a "gathering point" for people visiting the pier during the evening.
The lights were switched on at the Ferris wheel on Llandidno Pier on Thursday night.
Mr Williams commissioned Italian manufacturer Lamborghini to design the traditional structure, which has 18 gondolas carrying six people each, painted all-white and fitted with modern lighting.
Visitors will be able to enjoy 360-degree views of the town and its coastline during the day and into the night.
“This is a new era for the pier,” Mr Williams told the Pioneer. “It is the biggest single investment in the promenade since it was built.
Llandudno Pier Ferris wheel.
“The aim is to create more of a nightlife in Llandudno and to extend the shoulders of the season.
“If we can gain a few of those back with the wheel then that will help to support everything around it.”
There had been a lengthy design stage, which included a four-week process of ensuring the design met UK safety standards.
Planning permission was not required for the structure due to it being below 25 metres, while the pier is already permitted for amusements.
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