A £16 million development will see the major rebranding of Surf Snowdonia.
The world-first inland surfing hub will be converted in to Adventure Parc Snowdonia and will include more then just a place to hang ten on some narly waves.
The £16 million pound development will see the inclusion of a nature-inspired high-thrills climbing, artificial caving adventure experience (adrenaline indoors); and a fresh-air family activities including an off-road pump track, mountain bike trail, bouldering, fun & fitness trail and adventure playground (explore outdoors).
A 106-beedroom lagoon side Hilton Garden Inn is also set to be errected on site - the brands first in Wales.
Adventure concierge services, a wellness spa and conference facilities will also be a part of the major overhaul of what used to be Surf Snowdonia.
However, the 300-metre inland surf lagoon will remain a key part of the attraction.
Managing director of Surf Snowdonia, Andy Ainscough, said: "Our investment in phase two is all about building on what we’ve established over the last three years: a flagship adventure destination for Wales and the UK.
"Our plans will allow us to give our visitors more of what we know they really value: engaging, family-friendly adventures which take them away from their screens and get them moving more in the great outdoors."
Explore outdoors will be a new outdoor adventure zone suitable for children and adults. It will feature fresh-air family activities including an off-road pump track, a mountain bike trail and technical skills course, bike hire, a fun & fitness trail, bouldering course and adventure playground.
Adrenaline indoors will feature the kind of obstacles and jumps you might expect to find in a stuntman’s repertoire, It will include artificial caving, climbing walls, extreme slides, bag jumps, a via ferrata, ninja trail, flight towers and a zip line across the surf lagoon.
While the adventure concierge will offer an expert service encouraging visitors to explore instructor-led activities in the natural playground of North Wales.
The activities will be suitable for children and adults, and will include SUP safaris, gorge walking, mountain biking, orienteering and canoeing.
Jim Jones, managing director of regional marketing body North Wales Tourism, said: “Surf Snowdonia is a transformational development that has regenerated this part of the Conwy Valley.
"It is now one of our top attractions in Wales and has contributed immensely to our dynamic regional and economic tourism profile.
"The fact that the team are looking to invest further in a new state of the art all year-round indoor attraction and hotel is further testament to the confidence of our adventure offer.”
Planning for Surf Snowdonia’s phase two plans was approved by Conwy County Borough Council on 14 November 2018, with construction due to get underway in the coming weeks.
The scheme has been designed by Altrincham-based Pozzoni Architects Ltd, with WCP Associates appointed as project managers.
Adventure Parc Snowdonia will open for surfing in May 2019, with the new indoor and outdoor adventure offers to launch in summer 2019.
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