THE big day is finally here: Tom Jones arrives on the Green Green Grass of Home to play his first show in North Wales tonight (Friday).
The Welsh superstar will headline Access All Eirias in Colwyn Bay this evening as hoards of fans are expected to fill the town - pumping more than £400,000 into its economy.
In an exclusive interview, he said: “Coming back to Wales to perform is always a treat and in the fantastic location of the Eirias Stadium we're going to put on a hell of a show.
“It's great fun and a privilege to share the bill with some fantastic acts - there's some very talented artists working out there.
“I'm just thankful that my voice is still powerful.”
Jones will take to the stage alongside James Walsh and Sally Baker, with Jessie J headlining the second day of the event on Saturday.
Access All Eirias brought more than £300,000 to the coastal town’s economy in its inaugural year in 2012.
Acts like Little Mix, Conor Maynard, Pixie Lott and Olly Murs, have also helped to boost spending in the town even further having attracted nearly 40,000 visitors, raising its profile among new audiences.
Ingrid Lewis, from the Bay Life Regeneration Programme, said: “With a population of 30,000, Colwyn Bay is North Wales’ second largest town and situated off all major transport arteries to North West England and North Wales.
“The town almost doubles in size every year for Access All Areas and the exposure is great for our economy.
“By showing tourists and visitors from nearby regions what we have to offer, events like this are helping us to build a sustainable future for local businesses throughout the year.”
A spokesperson for the regeneration programme said 52 new shops have opened on the high street since 2012 and 22 businesses have expanded or refurbish due to an increase in demand.
Ms Lewis added: “Our aim is to make Colwyn Bay the town that everyone talks about and the place where people want to be.
“With Tom and Jessie headlining this year, it looks like we might be getting there.”
Cllr Graham Rees, Conwy's Cabinet Member for Tourism, Marketing and Leisure said: "We're all looking forward to a great weekend in Colwyn Bay.
“I'd urge people to think through their travel arrangements to make sure all they have to worry about is having a good time.”
4pm -Gates open
6-6.30pm - Sally Barker
7-7.30pm - James Walsh
8-9.30pm - Tom Jones
4pm -Gates open
5.40-6pm - Hollywood Ending
7-7.45pm - Lawson
8.15-9.30pm - Jessie J
For more information, visit: www.accessalleirias.com.